Strategic Advisor · Growth Partner · Representative

Helping ambitious businesses
and exceptional people
move forward.

Portrait of Gavin Quirk, founder of Consult GQ.

Gavin Quirk · Founder, Consult GQ

Career experience—not Consult GQ clients.

Over more than two decades, I have built my career inside globally recognised businesses including Disney, Netflix and Diageo. That experience has taken me from Scotland to London and on to Los Angeles—working across different markets, cultures and commercial environments.

Along the way, I have developed a broad perspective on how brands grow, how opportunities are created and how strong relationships turn ambition into progress. I bring that breadth of experience, international perspective and practical judgement to every Consult GQ engagement.

View my experience on LinkedIn ↗

Why Consult GQ

A different kind of partnership.

I created Consult GQ because the most interesting opportunities rarely fit neatly into a traditional consulting brief. They often need a flexible combination of advice, commercial development and representation.

By working with a select number of people and businesses, I can build trusted relationships, stay close to the work and shape my role around what is genuinely needed.

What I Do

I advise. I grow. I represent.

I work with businesses and exceptional people to make better decisions, create commercial opportunities and turn them into reality.

Some engagements begin with a specific challenge; others develop into longer-term relationships. My role is shaped by what is needed—providing perspective, opening doors or representing commercial interests.

Advise

When experience and perspective can change the decision.

Silhouetted person developing ideas on a glass board.

Strategic counsel

Leadership support

Operating model and execution

AI adoption and new ways of working

Sometimes the most useful role is simply having experienced judgement alongside the people making the decisions—and staying involved long enough to help turn those decisions into action.

Grow

When there's an opportunity but someone needs to make it happen.

People moving through a modern glass-lined interior.

Business development

Partnerships

New market entry

Account growth

This is hands-on growth work: opening doors, developing relationships, identifying commercial opportunities and helping move them from conversation to reality.

Represent

When you need someone you trust in the room.

Two silhouetted figures walking together through a modern covered walkway

Commercial representation

Brand partnerships

Negotiation

Relationship management

For a small number of exceptional people, my role goes beyond advice or business development. I represent their commercial interests, develop opportunities and become a trusted extension of their business.

Selected Work

Selected relationships.

A selection of engagements across strategic advice, growth and representation.

Craig Black's signature designs bringing added impact to the 2026 FA Cup Final—Wembley Stadium, 16 May 2026.

Craig Black

Representation · Brand Partnerships

From US expansion to something much bigger.

Craig originally brought me in to build his presence and develop new opportunities in the United States. What began as a focused US brief quickly developed into a much broader partnership.

The remit has since expanded across the UK and Europe, where I have helped activate projects and bring opportunities together commercially, creatively and logistically—including work around the 2026 FA Cup Final at Wembley Stadium.

Today, I serve as Craig's Director of Brand Partnerships, developing relationships, creating new commercial opportunities and helping turn ambitious ideas into high-impact work.

Selected projects

The FA · The Premier League · Fanatics · Puma · Molson Coors · MLB · Miami Marlins · Adobe

View Craig's work ↗

Allied Global Marketing

Strategic Advisory · Embedded Leadership

From business development support to embedded leadership.

I initially joined Allied to support business development during a period of leadership change and technology modernisation. My role developed into ongoing work with senior leadership, connecting CEO and COO priorities with the people responsible for delivering them.

Current areas include management rhythm, leadership alignment, AI and agentic ways of working.

Visit Allied Global Marketing ↗

ZOO Digital

Account Leadership · Growth · Innovation

Growing an important relationship as the industry transforms.

I combine account leadership and business development to help grow ZOO's work with Netflix as AI reshapes subtitling, dubbing and localisation.

Current areas include AI-enabled localisation, rapid-turnaround content, live programming and emerging formats.

Visit ZOO Digital ↗

Other Selected Engagements

532 Design / Crowd Legends

Advise · Grow

The product was working. The opportunity was bigger.

I provide board-level advice on expanding Crowd Legends beyond Scottish football and developing new licensing opportunities.

Visit Crowd Legends ↗

Tethered

Grow · Represent

The audience was already in America. The business needed to follow.

I act as Tethered's US commercial extension, introducing the product to potential hospitality partners.

Visit Tethered ↗

Wubble

Grow

Strong momentum in Asia. A new market to unlock.

I support Wubble's US expansion by developing relationships across entertainment and AI audio.

Visit Wubble ↗

Contact

What are you trying
to make happen?

Good work usually starts with a straightforward conversation. Tell me a little about the opportunity, the challenge and where you'd like to go next.

Prefer email? gavin@consultgq.com Connect with me on LinkedIn ↗

Los Angeles · London · Wherever the opportunity is.

Helping ambitious businesses and exceptional people move forward.